Third-party cookies are becoming obsolete. The data source that the industry has been trading on is being disabled due to misuse, that eroded individuals’ privacy and consent of their data. This broad industry shift has resulted in businesses facing a multitude of challenges, including significant changes in the privacy regulation landscape, which has impacted their ability to understand their audiences, reach new audiences and accurately track conversions.
To counter this, many businesses have turned to Identity Solution Providers to replace third-party cookies, but these solutions often fail to reach the entire audience and rely on Personally Identifiable Information (PII), increasing the risk to individuals’ privacy.
At AdFixus, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals. Our platform for individuals allows them to opt out using our consent solution, ensuring that privacy remains a top priority. For publishers, we reconnect you with your full addressable audiences, and for businesses with multiple brands we uniquely sync cross-domain traffic. Together, through our audience match room, we can sync all three solutions in a privacy-compliant way with industry-leading match rates.
It’s always anonymous, accurate and in your control.