Case Studies

Catch up on recent and previous media articles and case studies that involve how we are helping our customers.  

September 26, 2024
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’

AdFixus reminded the audience that not all cookies are bad and will be switched off. First party cookies – those that a brand can run, operate and collect back into its own ecosystem – are fine. It’s only third party cookies, whose days are numbered.. this allows you to take more control of your users data as well.

September 26, 2024
Privacy First CDP activation across authenticated and unauthenticated users.

Civic Data, AdFixus and Carsales created a 1PDsegmentation & Identity strategy that utilises advanced encryption algorithms to protect consumers, the Carsales business & their partners from data exposure risks.

September 26, 2024
Introducing carsales CAPI (Conversions API)

carsales CAPI utilises secure match room technology powered by Adfixus, which guarantees data accuracy while safeguarding user privacy. This approach not only meets current industry standards but also positions carsales mediahouse as a leader in privacy-compliant, data-driven marketing.

September 17, 2024
Telstra, Woolworths, big banks urge privacy rethink on loyalty, targeting, personal information definitions, trading, use; consumer groups urge Attorney General to hold harder line

AdFixus founder via Marko Markovic is one of the few private company executives to agree with proposition that re-identifying de-identified information should be a criminal offence. Most organisations avoid the question altogether, although individual submissions from the general public are overwhelmingly in favour.

September 17, 2024
Carsales resurrects its Safari audience via its CDP; builds a $55m ad business – but silos made hard work of the tech rollout

At the heart of the model is a data ecosystem built around Adobe's Real Time CDP as well as the AdFixus identity solution that mitigates against the decline of third party cookies and the rise of more aggressive privacy regulations.

September 17, 2024
Digital attribution is a mess: Here’s how an auto brand improved conversion rates by 41% using first party identity – with an eye on ‘future-proofing’ for incoming privacy changes

For the First-Party identifiers and cleanroom, carsales mediahouse chose AdFixus to solve the technology challenge. While there are ways of achieving similar outcomes with existing technology, a solution was needed that was flexible enough to futureproof mediahouse’s audience match service in the face of potential changes to consent regimes.

September 18, 2024
Carsales enhances digital ID solution and cuts unwanted IDs by 20 per cent, delivering lower CDP costs

AdFixus as a first mover in that area. "The implementation was based around putting a script in the header. This solution actually sits behind the cookie drops. There's a cookie form and once you interact with that, the cookie drops

September 17, 2024
Chrome deprecation slashes publisher CPMs by 30 per cent, brand KPIs could follow – but Google’s plan facing major competition hurdles as brands, supply chain warned Australia’s privacy overhaul poses bigger threat

AdFixus sees across their clients that already, 50 per cent of the traffic is not coming from Chrome. No matter what Google pushes out at best it only solves 50 per cent of the problem. What this means is that brands are already measuring the wrong things and making the wrong decisions. For customers that care about a returning user, they are literally using metrics that are incorrect when you're looking at new versus returning users.

September 17, 2024
Chaos incoming: Omnicom, News, Journey Beyond, LiveRamp, Adfixus forecast deep impact as privacy overhaul accelerates, brands scramble for consent, legal teams fear ‘fair and reasonable’ fallout

During this week’s D_Coded News Corp event, panellists from Journey Beyond, Omnicom, AdFixus and LiveRamp predicted chaos ahead but some emerging opportunities – including a 150 per cent lift in performance for Journey Beyond off its News Corp partnership – if consented first party data is harnessed right.

September 17, 2024
Seven partners with AdFixus to provide addressable audiences

The Seven Network is partnering with AdFixus, an Australian identity platform, to provide addressable audiences across all of Seven’s digital properties including 7plus. AdFixus allows online businesses to personalise customer experiences and optimise advertising without compromising personal information.

September 17, 2024
Apocalypse not now: Google’s cookie rug pull points to ‘deprecation by default’ but market has already moved on – and regulators are lining up

In the past six weeks, deploying AdFixus has allowed us to gain insights on nearly 600,000 unique 7News.com.au browsers, with many coming from Safari, or social referrals which [previously] meant little to zero insight – simply put, a blind cookie we knew nothing about. Now we can drop them into cohorts."

September 17, 2024
Carsales claims it's hashed walled garden precision with open web extensibility to triple conversion

Carsales CAPI (Conversion API- powered by AdFixus), the company now lays claim to being able to offer the best of two usually competing adtech worlds by marrying the first party certainties of a walled garden with the extensibility of the open web.

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