Privacy Policy

1. Introducing AdFixus.
AdFixus Pty Ltd and its affiliates and subsidiaries (collectively, “AdFixus”, “we” or “us”) is an Australian-headquartered company that is committed to protecting your privacy.

We use a patented first-party cookie technology that returns a total view of the audience back to brands and publishers alike (“Solutions”), without exposing any of your Personal Information. For information on how to contact us, please see the “Contact Us” section below.

2. What does this policy cover?
Our Privacy Policy details how we handle Personal Information obtained during the use of this website and our Solutions as defined within the solution section of this website.

Protecting your privacy is important to us. Accordingly, we’re providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of Personal Information (defined below) that we receive when you use our website ( and its subdomains) (“Website”), and our Solutions.

3. What personal information do we collect?
Our primary goals in collecting information are to provide and improve our Solutions, to administer your use of the Solutions (including your account), and to enable you to easily navigate our Services. The types of information we may collect are:

3.1 Website Usage Information. We you visit our websites, we may collect technical and usage information, including analytics and information about how you use our websites, as well as, your internet protocol address, your login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and other information exposed as part of normal web browsing.

3.2 Account Information. If you create an account to subscribe to our website or newsletter, we’ll request that you provide Personal Information, such as your name, email address, job title, and phone number, so that we can contact you. You can ‘opt-out’ of such communications by using the “unsubscribe” facility provided in the communication itself.

3.3. Prospective Client Information. If you create an account to make inquiries about our Solutions and Services, sign up for updates, or otherwise communicate with us, in addition to the information listed above, we’ll also collect additional information including the address of your business, the names of individuals who work at your offices, and services and products offered by you. If you contact us by email, or in any other way, we will keep a copy of your communications with us.

3.4. Job Applicant Information. If you are exploring job opportunities with us, and you provide Personal Information, this information will be used to vet and progress your application and will be solely retained for reference if you were to apply for another position with us or we identify another suitable position for you. If we identify another suitable position, we will contact you and invite you to apply.

3.5 Information Collected Automatically Using cookies and other Web Technologies. Like many website owners, we use automated data collection tools such as cookies and web beacons to collect certain information.  Please see the section entitled  'Cookies and web analytics' below for more information.

4. What happens if you fail to provide personal data or provide incorrect personal data?
Where we need to collect personal data by applicable law, or under the terms of a contract you have with us, or proposed arrangement and you fail to provide that data when requested or provide incorrect data, we may not be able to perform the contract or proposed arrangement. In this case, we will notify you accordingly.

5. Where and how we store and send your Personal Information?
5.1 International Data Transfers. Your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside Australia and choose to provide your Personal Information to us, we may transfer your Personal Information to Australia and process it there (or any other country in which we operate). We endeavor to safeguard your information consistent with the requirements of applicable laws.

For Personal Information we receive from the EEA and Switzerland, AdFixus complies with the GDPR. For more information on GDPR compliance at AdFixus, please review our GDPR Plan.

5.2 The security of your information. We take appropriate technical and organizational measures to protect the information that we collect from or about you (including your Personal Information) from unauthorized access, use, or disclosure. These measures include the use of Transport Layer Security (TLS), a cryptographic protocol, to encrypt communications and other information sent through our Services. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.

6. How do we use your Personal Information?
We may use the information we collect for the following purposes:
– to provide the relevant Solutions you request;
– for inquiries regarding our Solutions;
– sending users newsletters (where you have given your consent);
– to make you aware of new or updates to Solutions;
– to  complete your purchase transactions, fulfill your orders, keep you informed about the status of our Solutions, the Software, and your orders;
– improve our Solutions and customer service;
– for market research and statistical purposes, including analysing the use and performance and usage;
– to update and maintain the accuracy of our information for marketing and promotional purposes (where you have given your consent);
– to do demonstrations of the Software; and- for other legitimate business purposes and any other purposes about which we may notify you from time to time.

7. To who is your personal data disclosed?
We may disclose Personal Information to the following recipients:

7.1 Information Shared with Our Group Companies. We may share your Personal Information with other members of the AdFixus group of companies for purposes consistent with this Privacy Policy, including activities such as IT management, for them to provide services to you, or to support and supplement the Services we provide.

7.2 Information Shared with Our Third-Party Service Providers. We may engage third-party service providers to work with us to administer and provide the Services (for example, to support the delivery of, provide functionality on, or help to enhance the security of the Website). These third-party services providers (and any others we engage in the future) may have access to your information, including your Personal Information, for the purposes of performing services on our behalf and the purposes set forth in their privacy policies. We will only share your Personal Information with third parties to the extent necessary to perform these functions and in accordance with our Privacy Policy and applicable laws. We nonetheless encourage you to review their applicable privacy policies before using the Services.

7.3 Information may be Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to the government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate:
(i) to respond to claims, legal process (including subpoenas) or to exercise, establish or defend our legal rights; (ii) to protect our property, rights and vital interests and the property, rights and vital interests of a third party or the public in general; and
(iii) to stop any activity that we consider illegal, unethical or legally actionable.

7.4 Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Information, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if there is a corporate reorganization such as a merger, acquisition, asset sale or similar event, your Personal Information may be disclosed or transferred to the third-party in connection with or during negotiations of the transaction. In such cases, we will inform the third-party of the need to protect the Personal Information in accordance with the standards described in this Privacy Policy and applicable law.

8. Your Privacy Rights.
In accordance with applicable law, you may have the following rights in relation to your Personal Information:
(i) to access Personal Information about you, including: (a) confirming whether we are processing your Personal Information; (b) obtaining access to or a copy of your Personal Information;
(ii) to request correction of your Personal Information where it is inaccurate, incomplete or outdated; (iii) to request deletion, anonymization or blocking of your Personal Information when processing is based on your consent or when processing is unnecessary, excessive or noncompliant;
(iv) to object to processing of your Personal Information;
(v) to ask us to restrict processing of your Personal Information;
(vi) to request portability and receive an electronic copy of your Personal Information that you have provided to us; and
(vii) be informed about third parties with which your Personal Information has been shared.

Where our processing of your Personal Information is based on your consent, you can withdraw consent at any time. Please note, however, that if you refrain from providing Personal Information or withdraw your consent to processing, some features of our Service may not be available. You can exercise these rights by contacting us using the contact details provided below.

If you reside in the European Economic Area, please also review our GDPR Plan to better understand your rights. You may also have the right to complain to a data protection authority about our collection and use of your Personal Information.

9. Security.
By visiting our Website or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Solutions and Services. If we learn of a security system breach, we may attempt to notify you electronically by mail or by sending an email to you.

Please contact us at if you’d like more information about the measures we take to protect your information and the Solutions.

10. Cookies and web analytics.
Our Website, like many others, stores and retrieves information on your browser using cookies. This information is used to make the site work as you expect it to.

Cookies are small text that is placed on your hard drive by a Web server when you access our Website. We may use both session Cookies and persistent Cookies to identify that you’ve logged in to your account and to tell us how and when you interact with our Website and Solutions. We may also use Cookies to monitor aggregate usage and web traffic routing on our Website and to customize and improve our Solutions.

Note: Unlike persistent Cookies, session Cookies are deleted when you log off and close your browser.

When you visit our website you will be prompted to either accept or reject cookies. You can also accept or reject different types of cookies (i.e. Marketing, Personalization, and Analytics) and change your preferences at any time by clicking on the cookies icon found on the lefthand side of the screen.

If you choose to reject cookies, while we endeavor to ensure this is not the case, some parts of our website may not work properly.

11. How long do we keep your Personal Information?
We retain your Personal Information for as long as necessary to provide our Solutions to you and others and to comply with our legal obligations. If you no longer want us to use your Personal Information or to provide you with our Solutions, you can request that we erase your Personal Information and close your account.

Please note that if you request the erasure of your Personal Information we will retain information necessary for our legitimate business interests, for the proper use of our Solutions, to comply with the applicable laws, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by applicable laws. The information we retain will be handled in accordance with this Privacy Policy.

12. Our Policy Toward Children.

Our Services are not directed to children under 13 and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information of a child under 13 we will take steps to delete such information from our files as soon as possible, unless we have a legal obligation to keep it.

13. Third-party links.
The websites may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy statements. When you leave our websites, we encourage you to read the privacy notice of every website you visit.

14. Changes to this Privacy Policy.
Any information that we collect is subject to the Privacy Policy in effect at the time that information is collected. We may, however, modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them on the Website or by sending you an email or other notification, and we’ll indicate when those changes will become effective.

15. Contact us.
If you have any questions, please contact us at or by mail at:

AdFixus Pty LTD
Australia: 11/303 Pacific Highway, Lindfield NSW 2070
Singapore: 160 Robinson Road, #14-04 Singapore Business Federation Centre.

16. Miscellaneous.
Please note, both Personal Information and personal data have the same meaning in the context of this Privacy Policy. Personal data or Personal Information means any information about an individual from which that person can be identified. It does not include data that has been deidentified, via encryption or other means (i.e. anonymised data).

Last updated on 18 May 2023

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