Products -
AdFixus Platform

Our platform was created to solve your challenges whilst prioritising privacy.

AdFixus Platform uses a patented first-party cookie technology that returns a total view of the audience back to brands and publishers alike. It works by leveraging first-party, server-side cookies to store information within the individual's browser. It works across all major browsers.

Audience Matching

Match individuals with an audience segment

First-party cookie Architecture

Reach individuals using first-party, server-side cookies

Cross Domain Tracking

Track unauthenticated individuals across your domains

Seamless Integration

easy integration into leading technologies such as analytics, personalisation, data warehouse, customer data platform (CDP), consent management platform (CMP), customer relationship management (CRM) and more

Privacy Compliance by Design

Ensure that you meet evolving privacy requirements

Patented and Globally Protected Technology

Technology patented in USA, Australia and filed in other jurisdictions

Solutions

Our suite of advertiser solutions—Identify, Match, Stream, and Measure—gives you the tools to securely unify, activate, and optimise your data across the entire customer journey. Explore each product to see how AdFixus can help you drive performance in a privacy-first way.Identity, attribution, media optimisation, and data partnerships—all designed to help advertisers maximise audience reach, campaign performance, and ROI in a privacy-first way.

Expand any product to discover its features in detail.

AdFixus Identify

Generates a privacy-focused, persistent first-party identifier controlled by you, which is double-encrypted and synchronised across all your domains. It creates a single identity for both your authenticated and anonymous audience, allowing you to understand individuals, and serve them relevant personalised content.

Privacy compliance: Generates a unique identifier on consent that can be revoked.
Extended cookie windows: Generates a durable / persistent first-party cookie.
Single identity across domains: Ensures single viewof customer across the enterprise.
Single view of customer: Allows for end-to-end journey analysis across the enterprise.
Lowers Cost: Removes duplication, lowers related platform fees and delivers savings fast.
Privacy-focused: Reduces risk of data exposure, protecting brand and consumer privacy.
Near zero latency: Identifiers are generated in milliseconds, with all processing done in memory.
Improved Attribution: Creates a common durable denominator across your enterprise.
Activation: Match and activate directly with premium publishers, achieving industry leading match rates.
AdFixus Machine Learning EDS: leveraging Machine Learning models to proactively detect anomalous traffic as well as potential suspicious activities across your websites. Automatically alerting our clients against potential threats in real-time.

AdFixus Match

Allows you to match unauthenticated individuals without the need to capture and share any Personally Identifiable Information (PII). Eliminates risks associated with the theft of PII.

PII Exclusion: Eliminates the use of Personal Identifiable Information (PII), mitigating the risk of a data breach.
Segment Management: Upload, maintain, share, and match audience segments with ease.
Simple to Use Match Room: The AdFixus match room is SaaS based, it is intuitive and simple to use, and administer.
Integration: Synchronises with leading Customer Data Platforms (CDPs) to facilitate audience segmentation and attribution reporting.

AdFixus Stream

Allows you to stream your conversion events directly to publishers to optimise your media campaigns in real time. Conversion API’s (CAPI’s) have been offered by social platforms for a while, AdFixus delivers this functionality to premium publishers and partner advertisers. All without PII, in real time and complete visible and reportable attribution on the campaigns.

Industry Leading Capability: Compete with global publishers and social media platforms with direct, anonymous privacy compliant first-party connections - all in real time.
Real-time Events: Stream real-time conversions and signals, allowing you to send real-time events to publishers and partners, enabling you to report on attribution and update campaign segments on the fly.
Integration: Send events from your tag manager directly to your publisher partners.
Attribution: Report and synchronise click as well as non-click audiences across all browsers - including site conversions.
Outcome-based / Performance Campaigns: Activate campaigns that deliver directly to your business goals. Connecting your business outcomes to the campaigns to drive success to your business.

AdFixus Measure

First-party click and impression trackers to gain direct and accurate stream of data from your campaigns, in real-time. For Identity customers:

Real-time Data: Impression and Click data sent directly to your storage location in real-time
Unique Reach: Understand unique reach across all browsers and all premium publishers, including views and interactions with your campaigns.
Understand ROI: See which of your users viewed and interacted with your ads and review their journey across your properties with your own ID included in the tracking events.
Attribution: Gain insight into your data and build attribution models based on the event stream
Reduce Discrepancies: First-party data feed maintains minimal discrepancies with publisher’s own log data

FAQ's

Frequently Asked Questions from Publishers

FULL FAQ's

Can AdFixus reach my full audience across multiple domains?

Yes. AdFixus reconnects fragmented audiences by creating a consistent, privacy-safe ID across your owned and operated domains, something third-party cookies can no longer deliver.

What makes AdFixus different from other identity solutions?

Unlike others, AdFixus does not rely on personal identifiers, probabilistic fingerprinting, or rented identity graphs. Instead, we offer a deterministic, privacy-first identity framework that balances audience recognition with compliance and user trust.

What solutions existing for identity creation and why not just build it in‑house?

Building an ID internally is possible, building an ID that is viable across domains or connecting externally is not. You’ll need to understand and keep abreast of all browser changes and updates and also replicate patented double‑encryption, CDN routing & fail‑over architecture (multi‑AZ, 99.99 % SLA).

Ongoing upkeep > $500k / yr in DevOps & security.

AdFixus ships as a managed SaaS and re-invests a significant proportion of our resources and time on maintenance and updates that benefit the whole.

What makes AdFixus different in one sentence?

AdFixus is a deterministic, first‑party, double‑encrypted and shareable IDs you own fully: no emails, no fingerprinting, no rented graph.

A new era of customer identity

Get in touch for a free audit of your identity stack.

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Products -AdFixus Platform