As a digital publisher, it is crucial to consider the changing landscape of online privacy and the impact it may have on your ability to reach and engage with your audience. With Third-Party Cookies on the way out, it is essential to find alternative ways to retain your total audience as addressable. It is the addressable audience that will enable you to personalise the experience across your domains and also increase your ad yield to the benefit of your advertising partners.
We at AdFixus believe the solution to this is our patented first-party cookie platform.
A large number of publishers have expanded their offerings to target different user groups, segments or geographies. This has resulted in numerous businesses building out brands and thus domains to target these audiences more effectively. The problem with this approach is that due to the changes as mentioned above the management and joining of these audiences has become problematic – until now.
Through the use of the AdFixus Platform identity solution publishers can now sync their anonymous users into a common and durable non-PII identifier. This first-party cookie that is decentralised and stored in the users’ browser empowers our customers to gain some unique benefits and proven results.
AdFixus Match enables advertisers to connect their audiences directly with the publisher audiences. Our unique offline and real-time capabilities match IDs to connected segments without risking or sharing PII.
Why publishers should partner with AdFixus:
enabling Publishers to work with Advertisers, delivering relevancy while meeting global privacy requirements