Google’ has announced an official roll out of their Privacy Sandbox as they finally deprecate third party cookies, but is this enough to solve your business needs?
The importance of data in business decision-making has increased significantly. Companies are now realising that the data they collect and analyse can be one of their greatest and most valuable assets. It is certainly the most valuable asset for understanding their customers, improving their products and services, and ultimately driving growth.
Carsales mediahouse partners with AdFixus to solve technology challenges brought about by a need to move away from third-party cookies and to ‘future-proof’ in the face of growing privacy and consent rules.
Carsales and AdFixus have partnered to power its anonymous audience identification technology and gain insight into its cross-domain traffic as well as increase its audience-driven advertising and marketing opportunities.
Why do some businesses need to collect PII and are they open and transparent in how they use it? AdFixus believes that the advertising industry needs to change and become more customer and privacy centric.
Personalisation is critical for customer experiences. Businesses that want to stay ahead of the game need to move away from third-party cookies and embrace first-party cookies built for privacy and consent.
Improving CDP performance at Carsales - Using an AdFixus ID, Civic Data ensured the consumer’s digital identity is stored in a first-party context, with their consent, on their consumer device.
As the digital advertising industry continues to adapt to the deprecation of third-party cookies and mobile advertising IDs...