News

Stay up to date with the latest news, product updates, and announcements from AdFixus as we shape the future of privacy-first identity and measurement.

November 11, 2025

Agentic Commerce and the End of the Segmentation Era

When AI agents start shopping for users, segments don’t matter, trust does. Publishers that can verify content quality and user engagement will win the new commerce landscape.

November 11, 2025

Agentic Commerce and the End of the Segmentation Era

November 7, 2025

Multimodal Data: The Next Frontier for Privacy-First Identity

November 7, 2025

From Cookies to Collaboration: Building a Federated Identity Economy

November 7, 2025

The Rise of Agentic Browsers: Why the Open Web Needs Its Own Brain

October 23, 2025

Why “Direct Traffic” in GA4 Is More Confusing Than You Think, and How a Durable ID Can Help Fix It

October 17, 2025

Why does saying ‘PII’ annoy privacy and legal professionals when talking about Australian privacy law.

October 17, 2025

AdFixus and Adobe Partner to Deliver Industry-First Privacy-Safe Collaboration on Anonymous Audiences

October 9, 2025

Cutting Through the Noise: Why AdFixus Focuses on Real Human Intent

October 7, 2025

Thinking Differently About First-Party IDs and Publisher Partnerships

October 7, 2025

How Advertisers Can Finally Get Platform-Level Results Across the Open Web

October 2, 2025

Unlocking the Power of Anonymous Audience Collaboration with Publishers

October 2, 2025

From Fragmented to Future-Proof: Rebuilding Attribution with MMM, MTA and First-Party Identity

AdFixus Powers Conversion APIs for the Open Web & Anonymous Audiences

Why a Durable ID Is Non-Negotiable for AI Success in a Privacy-First World

Apple’s New Privacy Moves Are a Warning Shot: Why AdFixus is the Right Path Forward

AdFixus joins IAB Europe’s Transparency and Consent Framework (TCF) and expands into Europe

Fractured publisher identity comes from fractured Martech. Enter the new wave of zero-PII identity and composable Martech

The big publisher rebuild is already underway. If you’re not moving, you’re already behind.

Powering Election Night: How AdFixus Scaled Seamlessly with Australia's Leading News Publishers

Google Walks Back on Cookie Deprecation. AdFixus Moves Forward.

The Rise of Contextual Advertising in Publishing: How AI is Driving Revenue Growth

Why Google's Fingerprinting Policy is Bad for Publishers

February 26, 2025

Authentication isn’t the only solution for addressability

February 26, 2025

The new era of publisher monetization relies on ownership of cross domain identity.

February 26, 2025

Contextual ad targeting: where to next?

February 26, 2025

Solving Cross-Domain Analytics Tracking with AdFixus First-Party Durable ID: Why Google and Adobe Fall Short

January 31, 2025

AdFixus is Excited to Join IAB Australia and IAB Data Council

October 2, 2025

Understanding Digital Marketing Addressability: The Role of Conversion APIs in Driving Effectiveness

December 6, 2024

How the AdFixus Durable First-Party ID is Powering AI-Driven Programs

November 28, 2024

A Guide to Retail Media Networks: What They Are and Why They Matter

November 28, 2024

Why AdFixus Aligns with the New OAIC Tracking Pixel Guidance

January 17, 2025

Privacy timebomb: Businesses are hurtling towards a legal firestorm

Third-Party Cookie Deprecation

Apocalypse not now: Google’s cookie rug pull points to ‘deprecation by default’ but market has already moved on

Why the Google announcement doesn't change your strategy

Google’s Privacy Sandbox Faces Industry Scrutiny:What Ad-Tech Companies Are Saying

December 6, 2024

The Overlooked Key to AI Success: Quality Data

AdFixus presents at humAIn conference - Australia's only annual AI conference for media

News Corp showcases new capabilities with AdFixus

The Rise of Contextual Advertising in the Wake of Third-Party Cookie Extinction

Navigating the Post-Cookie Era: Strategies for a Privacy-First Web

The Final Curtain for Third-Party Cookies: What Marketers Need to Know

Mastering Identity Resolution: A Comparative Guide to Deterministic and Probabilistic Matching

Losing third-party cookies means lost revenue - how to calculate the impact.

What Is a Consent Management Platform (CMP)?

The Identity Partner List

The Evolution of First-Party Sets to Related Website Sets: What Developers Need to Know

September 10, 2024

What are Related Website Sets? Unpacking Google’s Privacy Sandbox Initiative

Navigating the New Normal: How Related Website Sets Impact Multi-Domain User Experiences

Cracking the Code: First Party Cookies Demystified for Marketing Success

Advertisers are gradually recognizing that measurement, rather than targeting, could pose the greater challenge amid cookie deprecation

Unveiling Your Digital Persona: Mastering the Art of Digital Identity

Anonymous Federated Identity: The Future of Privacy-Friendly Marketing in a Post-Cookie World

The Final Countdown: Google Begins the Phase-Out of Third-Party Cookies

Goodbye GAM Spotlights. Hello Attribution Reporting API? Why not try AdFixus First-Party Attribution?

December 6, 2024

Navigating Adobe ECID Limitations and Embracing AdFixus ID for Enhanced Identity Persistence in FPID

February 21, 2024

Apple Private Ad Measurement (PAM) – an early primer

February 14, 2024

Federated Identity Login vs. Anonymous Federated Identity: What’s the Difference?

How Businesses Can Replace Third-Party Cookies with Anonymous Federated Identity

February 21, 2024

The Dance of Anonymity: Crafting a Seamless Anonymous Identity Online

February 1, 2024

Digital Footprints: Understanding the Essence of Your Online Identity

February 21, 2024

Do you know your returning users?

January 3, 2024

Unveiling the Power of Cross-Domain Identity Resolution in Retail: Building a Unified Customer Landscape

October 10, 2024

Progression towards consent-driven audiences delivers not just goodbusiness but clear operational benefits.

December 6, 2023

Why It’s Time to Shift to a First-Party Data Strategy

Know Your Data Types: From Zero-Party to Third-Party Data

December 6, 2023

Your Customers Want Personalised Interactions: Here’s How to Provide Them

November 21, 2023

Ghost in the Machine: Embracing the Anonymity Advantage

November 21, 2023

Sweet Symphony of Data: How First Party Cookies Harmonize Your Online Experience

November 17, 2023

How-To Guide: Navigating Data Collection and Online Tracking

November 17, 2023

13 Effective Strategies to Minimize Online Data Tracking

November 10, 2023

Optimising First-Party Data for Publishers & Advertisers - How publishers are using first-party data to improve addressability and privacy

January 19, 2024

Navigating the Post Third-Party Cookie World: Maximizing Marketing ROI and the Remaining Challenges with Cookieless Attribution

October 13, 2023

Unveiling the Power of Customer Data Platforms (CDPs): Harnessing Data to Drive Marketing Success

January 19, 2024

Navigating the Digital Advertising Landscape: the Demise of 3rd Party Cookies and What It Means for Marketers

October 13, 2023

Crafting Persuasive Messages in the Post-Cookie Era: a Deep Dive Into Personalization Strategies

October 17, 2023

Advertisers expected to waste $84 billion on ad fraud in 2023

January 19, 2024

Now I Have an AdFixus ID – What’s Next?

October 13, 2023

Surfing the Waves of Trust: Australian Perspectives on Internet Privacy

January 19, 2024

What is a Demand-Side Platform (DSP)?

November 6, 2023

What is Marketing Attribution?

September 14, 2023

Beyond Clicks: Ad Targeting's Secret Role in Life Preservation

September 11, 2023

Sustainability in the Spotlight: Balancing Marketing Goals With Digital Ad Emissions

September 7, 2023

Unmasking the Online Experience: The Vital Role of Transparency and Authenticity

October 13, 2023

Google Privacy Sandbox Related Website Sets API - winner or not?

August 31, 2023

Privacy specialist AdFixus fills out leadership ranks with three appointments across sales, technology, and operations

January 19, 2024

AdFixus targeting Scope 3 emissions

August 28, 2023

The Essential Checklist for GDPR Compliance Don't Miss a Beat

August 17, 2023

Unlock Your Digital Freedom Mastering Online Data Rights for a Safer Web Experience

January 19, 2024

What is fingerprinting?

October 10, 2024

AdFixus Achieves ISO27001:2022 Certification for Information Security and Privacy

Unlocking the Secrets of Privacy-Aware Browsing Stay Secure and Invisible Online

Digital Cloak and Dagger: Embracing Anonymity for a New Online Era

September 10, 2024

AdFixus’ response to the Australian Privacy Act Review Report

January 19, 2024

What are Supply-Side Platforms (SSPs)

January 19, 2024

Customer Profiling 2.0: How First Party Data Drives Personalized Marketing

Track Your Digital Footprint: Understanding The Impact Of Online Tracking

October 17, 2025

What Is Personal Identifiable Information (PII)?

January 19, 2024

Why the Chrome Privacy Sandbox APIs won’t cut it

Death of third-party cookies, the answer lies in a first-party approach

Latest Articles

A new era of customer identity

Get in touch for a free audit of your identity stack.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences Deny Accept