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staying at the forefront of privacy and advertising technology

AdFixus presents at humAIn conference - Australia's only annual AI conference for media
June 3, 2024
AdFixus presents at humAIn conference - Australia's only annual AI conference for media

The humAIn conference, held annually in Sydney, is a cutting-edge event that focuses on the intersection of AI, media, marketing, and the creative industries.

News Corp showcases new capabilities with AdFixus
May 24, 2024
News Corp showcases new capabilities with AdFixus

D_Coded 2024, hosted by News Corp Australia, showcased significant advancements in digital advertising and data capabilities in collaboration with AdFixus.

The Rise of Contextual Advertising in the Wake of Third-Party Cookie Extinction
May 7, 2024
The Rise of Contextual Advertising in the Wake of Third-Party Cookie Extinction

Contextual advertising, which aligns ads with the content of the web page rather than the past behavior of its visitors, offers a compelling alternative that respects user privacy and complies with tightening regulations

Navigating the Post-Cookie Era: Strategies for a Privacy-First Web
May 7, 2024
Navigating the Post-Cookie Era: Strategies for a Privacy-First Web

In this blog post, we will explore the implications of this transition and provide actionable strategies to adapt effectively. From leveraging first-party data and exploring new technological solutions.

The Final Curtain for Third-Party Cookies: What Marketers Need to Know
May 7, 2024
The Final Curtain for Third-Party Cookies: What Marketers Need to Know

The curtain call for third-party cookies is not just a technical update; it is a fundamental shift that challenges the traditional paradigms of targeted advertising and personalized marketing

Mastering Identity Resolution: A Comparative Guide to Deterministic and Probabilistic Matching
May 6, 2024
Mastering Identity Resolution: A Comparative Guide to Deterministic and Probabilistic Matching

Understanding the nuances of identity resolution is essential in the dynamic field of digital marketing. The decision to use deterministic or probabilistic matching depends on your specific marketing objectives and the quality of your data, as each method comes with its own set of strengths and weaknesses.

Losing third-party cookies means lost revenue - how to calculate the impact.
May 6, 2024
Losing third-party cookies means lost revenue - how to calculate the impact.

​The loss of third-party cookies will have a profound impact on digital campaign strategies and could result in substantial revenue losses for your company. Learn how to easily calculate that revenue risk and mitigration strategies

What Is a Consent Management Platform (CMP)?
April 30, 2024
What Is a Consent Management Platform (CMP)?

Consent Management Platforms serve as essential tools for businesses seeking to navigate the complex terrain of data privacy regulations while maintaining trust and transparency with their customers. While they come with challenges,the benefits of implementing a robust CMP far outweigh the drawbacks, ultimately contributing to a more ethical and responsible approach to data processing.

The Identity Partner List
April 11, 2024
The Identity Partner List

AdFixus is honoured to be accpeted into the Identity Partner List from Prohaska Consulting. The list categorizes leading regional and global solutions providers across three critical categories: Deterministic, Probabilistic, and Contextual

The Evolution of First-Party Sets to Related Website Sets: What Developers Need to Know
March 28, 2024
The Evolution of First-Party Sets to Related Website Sets: What Developers Need to Know

The transition from First-Party Sets to Related Website Sets (RWS) marks a significant evolution in the way browsers handle site relationships and privacy. This change reflects a broader shift towards enhancing user privacy while still allowing organizations to maintain seamless cross-domain experiences. Developers need to be cognizant of the implications of RWS, particularly as third-party cookies are phased out in favor of more privacy-centric solutions.

WTH are Related Website Sets? Unpacking Google’s Privacy Sandbox Initiative
March 28, 2024
WTH are Related Website Sets? Unpacking Google’s Privacy Sandbox Initiative

In the evolving landscape of digital privacy, Related Website Sets (RWS) emerge as a beacon for organizations navigating the imminent deprecation of third-party cookies. As part of Google's Privacy Sandbox initiative, RWS offers a structured method for companies to assert the kinship of their web domains, thereby preserving essential user experiences such as seamless sign-ins and personalized content across related sites.

Navigating the New Normal: How Related Website Sets Impact Multi-Domain User Experiences
March 28, 2024
Navigating the New Normal: How Related Website Sets Impact Multi-Domain User Experiences

Related Website Sets (RWS) stand as a beacon of innovation for entities operating across multiple digital domains, offering a sustainable model for user experience in a rapidly evolving privacy landscape. This initiative paves the way for seamless cross-domain interactions, ensuring that organizations can navigate the shift away from third-party cookies without losing sight of user-centricity and functionality.

Cracking the Code: First Party Cookies Demystified for Marketing Success
March 28, 2024
Cracking the Code: First Party Cookies Demystified for Marketing Success

Unlock the mystery of first-party cookies! Enhance your marketing prowess and gain the competitive edge. Unveil the secret now!

 Advertisers are gradually recognizing that measurement, rather than targeting, could pose the greater challenge amid cookie deprecation
March 22, 2024
Advertisers are gradually recognizing that measurement, rather than targeting, could pose the greater challenge amid cookie deprecation

Advertisers are gradually realizing that the challenge posed by cookie deprecation revolves more around measurement than targeting.

Unveiling Your Digital Persona: Mastering the Art of Digital Identity
February 26, 2024
Unveiling Your Digital Persona: Mastering the Art of Digital Identity

Dive into the art of digital identity! This article guides you in mastering and controlling your digital persona effectively. Unveil your online presence like never before!

Anonymous Federated Identity: The Future of Privacy-Friendly Marketing in a Post-Cookie World
February 26, 2024
Anonymous Federated Identity: The Future of Privacy-Friendly Marketing in a Post-Cookie World

The shift towards anonymous federated identity underscores a pivotal transformation. This evolution champions personal privacy while empowering businesses to forge meaningful connections. Embracing privacy-centric solutions like anonymous federated identity symbolises our industry's commitment to adaptability and respect for consumer autonomy.

The Final Countdown: Google Begins the Phase-Out of Third-Party Cookies
February 26, 2024
The Final Countdown: Google Begins the Phase-Out of Third-Party Cookies

Google's phase-out of third-party cookies is not just a technical overhaul; it's a pivotal moment that reflects a broader societal shift towards valuing digital privacy and user agency. Marketers, developers, and publishers must work in concert to embrace new technologies and develop strategies that align with this privacy-first landscape.

Goodbye GAM Spotlights. Hello Attribution Reporting API? Why not try AdFixus First-Party Attribution?
February 22, 2024
Goodbye GAM Spotlights. Hello Attribution Reporting API? Why not try AdFixus First-Party Attribution?

Google officially ended support for Ad Manager Spotlight tracking today (February 22, 2024) as part of their third-party cookie deprecation timeline. The “Attribution Reporting API” (ARA) from Privacy Sandbox is poised to replace the functionality of Spotlight measurement. The question for the industry: “is the Attribution Reporting API a sufficient substitute?”. If you’re evaluating this decision today for your business, why not try our First-Party Attribution solution?

Navigating Adobe ECID Limitations and Embracing AdFixus ID for Enhanced Identity Persistence
February 21, 2024
Navigating Adobe ECID Limitations and Embracing AdFixus ID for Enhanced Identity Persistence

Adobe's ECID service forms a cornerstone of identity management, its limitations necessitate a proactive approach. AdFixus ID emerges as a solution, empowering organizations to navigate the evolving digital landscape while ensuring consistent and persistent user identities across domains. Embracing such solutions is vital for delivering a seamless and personalized user experience in an era of increasing privacy constraints. ‍

Apple Private Ad Measurement (PAM) – an early primer
February 15, 2024
Apple Private Ad Measurement (PAM) – an early primer

Apple have submitted an initial proposal for a new privacy-preserving method of measuring advertising effectiveness called “Private Ad Measurement” (“PAM”). The proposal was submitted to the PATCG group and is currently an “individual draft proposal”. It has not been adopted by the Private Advertising Technology Community Group yet.

Federated Identity Login vs. Anonymous Federated Identity: What’s the Difference?
February 14, 2024
Federated Identity Login vs. Anonymous Federated Identity: What’s the Difference?

Opting for anonymous federated identity solutions like AdFixus’s patented identification method offers companies a strategic advantage by balancing security with privacy concerns.

How Businesses Can Replace Third-Party Cookies with Anonymous Federated Identity
February 14, 2024
How Businesses Can Replace Third-Party Cookies with Anonymous Federated Identity

Anonymous federated identity through AdFixus makes it possible to develop a first-party data strategy that meets your business goals without compromising your customers’ need for data privacy and protection. 

The Dance of Anonymity: Crafting a Seamless Anonymous Identity Online
February 1, 2024
The Dance of Anonymity: Crafting a Seamless Anonymous Identity Online

Unmask the art of internet invisibility! Dive into the dance of anonymity and master the skill of crafting a seamless anonymous identity online

Digital Footprints: Understanding the Essence of Your Online Identity
February 1, 2024
Digital Footprints: Understanding the Essence of Your Online Identity

Unravel the mysteries of your online identity! Discover how your digital footprints shape your virtual existence and influence real-life consequences.

Do you know your returning users?
January 25, 2024
Do you know your returning users?

Understanding your New vs Returning users seems like a simple analysis in most cases this is being mis-represented in your analytics tool set. With the deprecation of third-party cookies, the data you report on is having a significant impact to your business across several business-critical areas. A true first-party durable ID, like AdFixus, is an investment you can’t afford to ignore.

Unveiling the Power of Cross-Domain Identity Resolution in Retail: Building a Unified Customer Landscape
January 3, 2024
Unveiling the Power of Cross-Domain Identity Resolution in Retail: Building a Unified Customer Landscape

By harnessing collective customer data and delivering personalized experiences, multi-brand retailers create a positive brand journey, transforming potential customers into loyal advocates, securing sustainable growth and trust.

Progression towards consent-driven audiences delivers not just goodbusiness but clear operational benefits.
December 8, 2023
Progression towards consent-driven audiences delivers not just goodbusiness but clear operational benefits.

AdFixus, is proud to announce the successful implementationof its latest release of its first-party identity solution. This release marks a significant achievement for our partners, highlighting the company'scommitment to prepare businesses to meet the world’s most stringent privacyrequirements, whilst optimising data collection processes and eliminating thecreation of IDs based on unwanted traffic.

Why It’s Time to Shift to a First-Party Data Strategy
December 6, 2023
Why It’s Time to Shift to a First-Party Data Strategy

You need to move now from your third-party cookie usage to using and collecting first-party data. Learn why you need to shift to first-party and its benefits for your organisation.

Know Your Data Types: From Zero-Party to Third-Party Data
December 6, 2023
Know Your Data Types: From Zero-Party to Third-Party Data

There are several distinct types of data your business may be collecting and using. Understanding the distinctions between these types is critical to forming a data strategy that’s secure and compliant—and that meets your customers’ demand for personalised experiences.

Your Customers Want Personalised Interactions: Here’s How to Provide Them
December 6, 2023
Your Customers Want Personalised Interactions: Here’s How to Provide Them

A truly great personalisation feels great as a customer. To get there requires data and the right type of data. Learn what is required to get you started

Ghost in the Machine: Embracing the Anonymity Advantage
November 21, 2023
Ghost in the Machine: Embracing the Anonymity Advantage

Unveil the mystery of digital anonymity! Explore how embracing the 'Ghost in the Machine' can provide unprecedented advantages in our increasingly digital world.

Sweet Symphony of Data: How First Party Cookies Harmonize Your Online Experience
November 21, 2023
Sweet Symphony of Data: How First Party Cookies Harmonize Your Online Experience

Unlock the magic of first-party cookies! Discover how they orchestrate your online experience in this symphony of data. Tune in now!

How-To Guide: Navigating Data Collection and Online Tracking
November 17, 2023
How-To Guide: Navigating Data Collection and Online Tracking

Unlock the secrets of data collection & online tracking with our comprehensive guide. Step into the digital age armed with knowledge and confidence!

13 Effective Strategies to Minimize Online Data Tracking
November 17, 2023
13 Effective Strategies to Minimize Online Data Tracking

Uncover 13 powerful strategies to minimize online data tracking. Take control of your privacy now and outsmart the trackers with our expert tips!

Optimising First-Party Data for Publishers & Advertisers - How publishers are using first-party data to improve addressability and privacy
November 7, 2023
Optimising First-Party Data for Publishers & Advertisers - How publishers are using first-party data to improve addressability and privacy

The industry is seeing a lot of upheaval now. With third-party cookie deprecation and the rise of consumer privacy publishers are looking for solutions to reclaim the lost traffic and make every ad addressable. While they remain confident that this situation will improve, they are not confident in the solutions that enable it. AdFixus provides solutions that generate identifiers and offers activation mechanisms to guarantee compliance with the strictest privacy and data security standards, all while not capturing or monetising consumer data.

Navigating the Post Third-Party Cookie World: Maximizing Marketing ROI and the Remaining Challenges with Cookieless Attribution
November 2, 2023
Navigating the Post Third-Party Cookie World: Maximizing Marketing ROI and the Remaining Challenges with Cookieless Attribution

Attribution is regaining focus in market as brands andpublishers are struggling with the demise of third-party cookies and thechanges to the way browsers handle privacy. Fingerprinting could be limited inits feasibility as legislative changes could restrict the collection of thisuser behaviour data without consent.

Unveiling the Power of Customer Data Platforms (CDPs): Harnessing Data to Drive Marketing Success
October 13, 2023
Unveiling the Power of Customer Data Platforms (CDPs): Harnessing Data to Drive Marketing Success

Unlock advertising success! Master Demand Side Platforms (DSPs) and design compelling campaigns with our insightful guide. Your next big ad campaign starts here!

Navigating the Digital Advertising Landscape: the Demise of 3rd Party Cookies and What It Means for Marketers
October 13, 2023
Navigating the Digital Advertising Landscape: the Demise of 3rd Party Cookies and What It Means for Marketers

Explore the evolving digital ad landscape as 3rd party cookies crumble. Discover what this change means for marketers. Stay ahead, stay informed!

Crafting Persuasive Messages in the Post-Cookie Era: a Deep Dive Into Personalization Strategies
October 13, 2023
Crafting Persuasive Messages in the Post-Cookie Era: a Deep Dive Into Personalization Strategies

Diving into the post-cookie era, you've seen how personalization is your compass in today's marketing wilderness. It's not just about surviving, but thriving.By crafting persuasive messages, leveraging data, and embracing new trends, you can overcome challenges and reap the fruits of personalization.

Advertisers expected to waste $84 billion on ad fraud in 2023
October 12, 2023
Advertisers expected to waste $84 billion on ad fraud in 2023

As we navigate the ever-changing landscape of digital advertising, the battle against ad fraud remains a significant challenge. The alarming statistics provided by Juniper Research emphasize the urgency of the situation. Despite the industry's proactive efforts to curb ad fraud, the problem persists and threatens to undermine the trust and effectiveness of online advertising.

Now I Have an AdFixus ID – What’s Next?
October 9, 2023
Now I Have an AdFixus ID – What’s Next?

We are continually asked this question and so we thought it would be a good idea to jot down some ideas on where our clients are integrating the AdFixus ID now that they have it deployed.

Surfing the Waves of Trust: Australian Perspectives on Internet Privacy
October 9, 2023
Surfing the Waves of Trust: Australian Perspectives on Internet Privacy

Dive into Australia's viewpoint on internet privacy, navigating the high tides of trust and security in the digital world. Surf's up on online privacy!

What is a Demand-Side Platform (DSP)?
October 5, 2023
What is a Demand-Side Platform (DSP)?

Demand-Side Platforms (DSPs) have emerged as powerful tools for advertisers and publishers. Their ability to automate and streamline the ad-buying process, coupled with advanced targeting capabilities, has transformed the digital advertising ecosystem.

What is Marketing Attribution?
October 5, 2023
What is Marketing Attribution?

Marketing attribution is a powerful tool for modern marketers, helping them unravel the complex web of customer interactions and make data-driven decisions to optimize campaigns and boost ROI. It's not without its challenges.

Beyond Clicks: Ad Targeting's Secret Role in Life Preservation
September 14, 2023
Beyond Clicks: Ad Targeting's Secret Role in Life Preservation

Unlock the secret life-saving role of ad targeting! Explore how it goes beyond clicks and impressions. A must-read for tech-savvy life savers!

Sustainability in the Spotlight: Balancing Marketing Goals With Digital Ad Emissions
September 7, 2023
Sustainability in the Spotlight: Balancing Marketing Goals With Digital Ad Emissions

Discover how to balance marketing ambitions while reducing digital ad emissions. Let's put sustainability in the spotlight and redefine the future of advertising.

Unmasking the Online Experience: The Vital Role of Transparency and Authenticity
September 7, 2023
Unmasking the Online Experience: The Vital Role of Transparency and Authenticity

Dive into the digital world's hidden secrets. Discover how transparency and authenticity shape your online experiences. Get ready to unmask the internet's untold truths!

Google Privacy Sandbox Related Website Sets API - winner or not?
September 5, 2023
Google Privacy Sandbox Related Website Sets API - winner or not?

Is Google Privacy Sandbox the solution we have been waiting for? With the Related Website Sets API now live to Chrome users we explore the solution, its limitations, and share why it should not be considered a silverbullet.

Privacy specialist AdFixus fills out leadership ranks with three appointments across sales, technology, and operations
August 31, 2023
Privacy specialist AdFixus fills out leadership ranks with three appointments across sales, technology, and operations

AdFixus has added fifty years of heft to its leadership credentials with three key appointments to its executive team. It wants to capitalise on the increasing focus on identity management as privacy concerns grow, and third party cookies decay.

AdFixus targeting Scope 3 emissions
August 21, 2023
AdFixus targeting Scope 3 emissions

Programmatic marketing, an approach to delivering targeted ads through automated systems, has revolutionised the industry. However, as the digital marketing ecosystem expands, so do its carbon emissions, particularly within the realm of Scope 3.

The Essential Checklist for GDPR Compliance Don't Miss a Beat
August 17, 2023
The Essential Checklist for GDPR Compliance Don't Miss a Beat

Unlock the secrets of GDPR compliance! Navigate complex regulations with ease and ensure your business is always in the clear. Click to learn more!

Unlock Your Digital Freedom Mastering Online Data Rights for a Safer Web Experience
August 17, 2023
Unlock Your Digital Freedom Mastering Online Data Rights for a Safer Web Experience

Unlock the secrets of online data rights! Safeguard your digital identity with our insightful guide. Your personal information matters - learn to protect it now!

What is fingerprinting?
August 14, 2023
What is fingerprinting?

Fingerprinting is heavily used today and you are being profiled as you surf across the web. This is all happening without most people's knowledge and definitely without most people’s consent. Good news is there are solutions like AdFixus that do not run via fingerprinting.

AdFixus Achieves ISO27001:2022 Certification for Information Security and Privacy
August 11, 2023
AdFixus Achieves ISO27001:2022 Certification for Information Security and Privacy

We are thrilled to announce that AdFixus (www.adfixus.com) has successfully obtained the ISO 27001:2022 certification; standard for information security, cybersecurity and privacy protection.

Unlocking the Secrets of Privacy-Aware Browsing Stay Secure and Invisible Online
August 7, 2023
Unlocking the Secrets of Privacy-Aware Browsing Stay Secure and Invisible Online

Unlock the secrets to secure browsing! This article reveals top Privacy-Aware Browsing Habits that shield your online activity. Stay private, stay safe!

Digital Cloak and Dagger: Embracing Anonymity for a New Online Era
August 7, 2023
Digital Cloak and Dagger: Embracing Anonymity for a New Online Era

Unmask the unknown! Dive into our enlightening article on Internet Anonymity. Learn to safely surf the web while maintaining your privacy.

AdFixus’ response to the Australian Privacy Act Review Report
August 3, 2023
AdFixus’ response to the Australian Privacy Act Review Report

It has been four decades since the Australian Privacy Act has been updated. There is, and there will continue to be, a lot of debate around the terms within the Act and its ramifications across various industries.

What are Supply-Side Platforms (SSPs)
July 26, 2023
What are Supply-Side Platforms (SSPs)

Supply-side platforms play a vital role in programmatic advertising, enabling publishers to optimise their ad inventory management and connect with a wider range of advertisers.

Customer Profiling 2.0: How First Party Data Drives Personalized Marketing
July 4, 2023
Customer Profiling 2.0: How First Party Data Drives Personalized Marketing

Discover Customer Profiling 2.0: Unleash the power of first-party data for hyper-personalized marketing strategies that skyrocket your brand's success!

Track Your Digital Footprint: Understanding The Impact Of Online Tracking
July 3, 2023
Track Your Digital Footprint: Understanding The Impact Of Online Tracking

In today's digital age, your online presence is more significant than ever. Every time you browse the web, post on social media, or make a purchase online, you leave behind a trail of data known as your digital footprint. This information can reveal a lot about you and may even impact your life in ways you haven't considered.

What Is Personal Identifiable Information (PII)?
June 19, 2023
What Is Personal Identifiable Information (PII)?

We hear the term PII a lot these days, but what is Personal Identifiable Information? What are some of the different types of information and what is changing in the industry landscape? It is vital that you understand these changes and the potential impacts to your business.

Why the Chrome Privacy Sandbox APIs won’t cut it
May 23, 2023
Why the Chrome Privacy Sandbox APIs won’t cut it

Google’ has announced an official roll out of their Privacy Sandbox as they finally deprecate third party cookies, but is this enough to solve your business needs?

Death of third-party cookies, the answer lies in a first-party approach
May 6, 2023
Death of third-party cookies, the answer lies in a first-party approach

The importance of data in business decision-making has increased significantly. Companies are now realising that the data they collect and analyse can be one of their greatest and most valuable assets. It is certainly the most valuable asset for understanding their customers, improving their products and services, and ultimately driving growth.

Carsales partners with Adfixus’ first-party ID technology to increase conversion rates, while future-proofing against changes to privacy regulations
April 20, 2023
Carsales partners with Adfixus’ first-party ID technology to increase conversion rates, while future-proofing against changes to privacy regulations

Carsales mediahouse partners with AdFixus to solve technology challenges brought about by a need to move away from third-party cookies and to ‘future-proof’ in the face of growing privacy and consent rules.

Carsales gains a 300% increase in addressable audience reach to drive advertising and marketing opportunities
April 19, 2023
Carsales gains a 300% increase in addressable audience reach to drive advertising and marketing opportunities

Carsales and AdFixus have partnered to power its anonymous audience identification technology and gain insight into its cross-domain traffic as well as increase its audience-driven advertising and marketing opportunities.

Why, why, why do you need my PII?
April 5, 2023
Why, why, why do you need my PII?

Why do some businesses need to collect PII and are they open and transparent in how they use it? AdFixus believes that the advertising industry needs to change and become more customer and privacy centric.

Fuelling personalisation in the cookieless world
March 23, 2023
Fuelling personalisation in the cookieless world

Personalisation is critical for customer experiences. Businesses that want to stay ahead of the game need to move away from third-party cookies and embrace first-party cookies built for privacy and consent.

Privacy-first CDP activation across authenticated and unauthenticated users
March 22, 2023
Privacy-first CDP activation across authenticated and unauthenticated users

Improving CDP performance at Carsales - Using an AdFixus ID, Civic Data ensured the consumer’s digital identity is stored in a first-party context, with their consent, on their consumer device.

Evolving the ‘Identityscape’ first-party without PII
March 8, 2023
Evolving the ‘Identityscape’ first-party without PII

As the digital advertising industry continues to adapt to the deprecation of third-party cookies and mobile advertising IDs...

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