Information Privacy Policy Statement

1. Commitment to Privacy

AdFixus is committed to upholding the privacy rights of all individuals in accordance with the Australian Privacy Act and the Privacy Act Review Report (Attorney General, February 2023). We take this responsibility seriously and have implemented measures to ensure compliance with all points outlined in the Report.

2. Collection

• Our platform does not collect personal data that can directly identify an individual (e.g., name, location, or email).
• The only data captured is IP addresses, stored in secure hashed format, preventing linkage to individuals.
• Each customer has a unique hash key, ensuring access only to their own data.
• Customers are encouraged to run the platform in fully decentralised mode, using client-side storage only, eliminating backend dependency and risk of data breaches.

3. Identifiers

• A unique encrypted ID is created for each browser and stored locally.
• IDs contain no personal or behavioural data.
• IDs are encrypted three times using advanced encryption algorithms (patented method, blockchain-grade).
• IDs are unique per website or entity group, with separate encryption keys for each entity and AdFixus using its own key.
• This ensures no tracking or monitoring across different entities, including by AdFixus.

4. Use and Disclosure

• Customers own the identifiers created on their websites.
• AdFixus does not share data with third parties.
• Data is used only for system monitoring or as instructed by customers.
• Identifiers may be leveraged through first-party data partnerships, only when:
  • The individual has visited both participating websites.
  • Consent has been provided to the customer/website.

5. Data Quality

• Only first-party HttpOnly attributes are used to create identifiers.
• This ensures data is accurate, current, and complete.

6. Data Security

• Only anonymous identifiers are created and used; no personal data is stored.
• Identifiers are useless to any third party, except the first-party owner of the site visited.
• Three-layer encryption protects identifiers.
• Encryption keys are stored separately to prevent loss, unauthorised access, or sharing.

7. Openness

• Our Privacy Policy explains how information is handled.
• The platform is designed to prioritise individual privacy, with no storage or processing of personally identifiable data.

8. Access and Correction

• Individuals cannot be personally identified.
• The unique encrypted browser identifier is fully controlled by the individual.
• Users can delete the identifier at any time by removing all browser data for both the intended domain(s) and adfixus.com.

9. Transborder Data Flows

• We do not store or collect personally identifiable information.
• Anonymous data is stored within the country/region of origin wherever possible.

10. Contact Information

For questions or concerns regarding our privacy practices, contact us at:
📧 privacy@adfixus.com