As an advertiser, you can significantly improve the effectiveness and conversion rates of your campaigns by targeting your audience via premium deals or directly booking with the publisher of your choice. Using AdFixus Identify, these deals are deals that you can trust, as they are based on a first-party durable anonymous identifier, which is browser agnostic and minimises ID bloating.
In addition, simple integration allows publishers to further enriched segments, improving quality by adding data from Customer Data Platforms (CDPs) and other related platforms.
There is no need to rely on third-party data providers and incur any additional fees. We have seen a significant increase in both conversion rates and delivery of campaigns when leveraging AdFixus powered segments.
If a specific audience has visited your website, as an advertiser, using AdFixus Match, you can re-target them, or target away from them without a reliance on PII data, removing the risks of exposing personal information to third parties.
enabling Advertisers to provide relevancy while protecting individuals and meeting privacy requirements