enabling Advertisers to provide relevancy while protecting individuals and meeting privacy requirements

How AdFixus works for advertisers

As an advertiser, you can significantly improve the effectiveness and conversion rates of your campaigns by targeting your audience via premium deals or directly booking with the publisher of your choice. Using AdFixus Identify, these deals are deals that you can trust, as they are based on a first-party durable anonymous identifier, which is browser agnostic and minimises ID bloating.

In addition, simple integration allows publishers to further enriched segments, improving quality by adding data from Customer Data Platforms (CDPs) and other related platforms.

There is no need to rely on third-party data providers and incur any additional fees. We have seen a significant increase in both conversion rates and delivery of campaigns when leveraging AdFixus powered segments.  

If a specific audience has visited your website, as an advertiser, using AdFixus Match, you can re-target them, or target away from them without a reliance on PII data, removing the risks of exposing personal information to third parties.

Future proof against industry changes

Google’s deprecation of Third-Party Cookies is underway and being rolled out across the globe and on track for full implementation in the second half of 2024, and partial deprecation has already commenced, impacting publishers and advertisers now.
Safari’s blocking of Third-Party Cookies and Apple’s Intelligent Tracking Prevention (ITP) has had serious impacts on existing vendors and custom build solutions, impeding identification.
The risks of data breaches associated with PII Data has risen dramatically and businesses are facing serious fines.
The continual changes to privacy legislation across the globe are putting greater restrictions on data – especially on consent, storage and sharing.

Media Optimisation

Audience retargeting – connecting your audience directly to the publisher enables you to retarget to the segments, audiences and individuals that you desire.
Full audience – target and retarget all of your users both unknown and known. Reach is not limited by browser vendors or impacted by PII restrictions.
Target known with unknown users – use the largest pool of users on your sites (unknown) and target the known audiences on the publisher networks (where the publisher has authenticated users).
Reduce wastage – efficiently update audiences in batch or real-time, moving participants seamlessly in or out of segments as they achieve desired outcomes, minimising cost and waste.
100% match rate – confidently see a 100% match rate across your audiences. This is estimated to be 3x industry norms.
Real Time Match – allows advertisers and publishers to have a real-time flow of audience IDs to qualify individuals in and out of segments to better optimise campaigns.
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