Industries

The Education industry is rapidly evolving, the rapidpace of change for online and on campus education programs and the blending ofthe two to create frictionless experience for students has resulted in aseismic shift in their focus and go to market. This has resulted in an increasefocus on first-party data collection and using this to power personalisationinitiatives.

The Insurance industry is rapidly evolving, the race between the insurtech upstarts and digital transformation of the established players has seen a seismic shift in their focus and go to market. Digital transformation is essential for insurers to remain competitive in a rapidly changing market. With shifting consumer expectations, insurers must digitize products and processes to improve customer engagement, streamline operations, and foster growth.

The travel and tourism industry has seen a massive upheaval in their businesses of late. The global pandemic impacted this industry more than any other – the good news is that coming out of the pandemic people have a desire to travel and looking to book holidays again.

The automotive industry is rapidly evolving, customers preferences and buyer behaviour has significantly changed. New entrants offer different buying processes and customer are well informed and know what they want. What is consistent is the customers desire for a personalised, frictionless, trusted relationship when buying a major purchase like an automotive.

The retail industry has gone through and continually going through massive transformation. From digital to omni-channel to retail media – it is a rapidly moving space. Retailers in particular, have a high level of people that remain anonymous as they browse their digital shopfronts. With the removal of third-party cookies, they have lost visibility on these anonymous users.

Financial Services as an industry is rapidly evolving, the race between the fintech upstarts and digital transformation of the established players has seen a seismic shift in their focus and go to market. This has resulted in an increase focus on first-party data collection and using this to power personalisation initiatives.