Digital Transformation in Education: Trends & Strategies
The pandemic witnessed the largest and probably quickest digital transformation for most industries, especially education.
Digital transformation in education has significantly impacted the sector, right from adopting technology in classrooms to changing the ways that students learn. The education sector is still evolving and growing.
What is Digital Transformation in Education?
Digital transformation in education enhances the experience of learners, mentors, alumni and helps in institution management of student admissions and other administrative tasks. It does so by leveraging technology to simplify business processes. It provides:
1. A seamless enrollment experience for students.
2. An interactive and engaging learning experience.
3. Better learning outcomes.
4. A flexible course structure that allows students to learn from any device, anytime.
5. Improvements in how to administer student performance.
6. A seamless school/college/university administration process.
It's the first point around how education providers attract, engage, inform and ultimately enroll in their courses online and on campus is where AdFixus can assist.
How AdFixus Benefits the Education Industry
Own your data
- Own your data end to end and deploy a durable ID from unknown to known and trace your business endeavours across personalisation, media campaigns and client programs.
- Engage attribution analysis to understand the ROI on initiatives in market
Cross-domain attribution
- Understand your users end to end even across domains. Many education providers are made up of either multiple schools, venues and / or brands. Each of these may contain their own domain (acme-sydney.edu) and then also have a second domain (acme-brisbane.edu), currently your analytics team cannot track your anonymous customers as they move across these different areas of your same enterprise.
- We see numerous institutions having a third-party enrollment function. It's on these sites you will not be able to track the user journey, pathways into and success for the various paths.
- Additionally, many institutions have grown organically and multiple sites have been created to fulfill the needs of the various schools. Inline with the digital transformation is the agregation of these sites. As that program rolls out our ID can unite the various sites into a common ID solution.
Personalisation across the customer life cycle
- Extend cookie windows for longer purchase decisions, optimizing personalization throughout the entire customer life cycle, including purchase funnels.
- Deciding on your education provider / cours is a major decision. That decision takes time to research, inform and decide. Existing technologies only allow for short windows to personalize this experience (7 -28 days). With AdFixus your institution will extend cookie windows to a rolling 12 months basis.
- Personalize experiences across the entire enterprise, ensuring a tailored approach to engage customers.
New vs Returning users
- We constantly see partners having incorrect data because of browsers reseeding cookies every 7 days. Read our post on our findings and its implications – New vs Returning users
Targeting Without PII Risks
- AdFixus empowers advertisers to connect with publishers to retarget specific audiences without relying on personally identifiable information (PII) data. Whether retargeting visitors to your website or adjusting targeting preferences, AdFixus Match and AdFixus Stream eliminates the risks associated with exposing personal information to third parties.
Future-Proofing Against Industry Changes
- Overcome challenges posed by Safari's Third-Party Cookies blocking and Apple's Intelligent Tracking Prevention (ITP), ensuring continued identification capabilities.
- Stay compliant with evolving global Privacy Legislation, addressing restrictions on data, consent, storage, and sharing.
Mitigating Data Breach Risks
In an era of heightened data breach risks, AdFixus provides a secure advertising environment, reducing the likelihood of PII data breaches and associated fines. Maximise media optimisation with AdFixus:
- Leverage audience retargeting capabilities, connecting directly with publishers to target desired segments, audiences and individuals.
- Target both known and unknown users without browser or PII restrictions, utilizing the largest pool of users on your sites.
- Reduce wastage by enabling real-time suppression of customers who have completed desired outcomes, optimizing campaign efficiency.
- Achieve a 100% match rate through patented double encryption and matching functionality, surpassing industry norms.
- Real-time match functionality enables advertisers and publishers to optimize campaigns by qualifying individuals in and out of segments in real time.
Conclusion
In the ever-evolving education sector, AdFixus stands as a reliable partner, offering innovative solutions to meet the unique challenges and opportunities in the industry.
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