The Insurance industry is rapidly evolving, the race between the insurtech upstarts and digital transformation of the established players has seen a seismic shift in their focus and go to market. Digital transformation is essential for insurers to remain competitive in a rapidly changing market. With shifting consumer expectations, insurers must digitize products and processes to improve customer engagement, streamline operations, and foster growth.

This has resulted in an increased focus on first-party data collection and using this to power personalisation initiatives.  

We have also seen a consolidation in the market with numerous M&A plays and brands building out a multi-prong and multi-brand approach to capture audience share and hold brand value.  

How AdFixus Benefits the Insurance Industry 

Own your data

• Own your data end to end and deploy a durable ID from unknown to known and trace your business endeavours across personalisation, media campaigns and client programs. 
• Engage attribution analysis to understand the ROI on initiatives in market

Cross-domain attribution

• Understand your users end to end even across domains. Many insurance enterprises will be made up of multiple businesses (brands) and each having their own domain (acme-car.com) and then also have a second domain (acme-homes.com) - currently your analytics team cannot track your anonymous customers as they move across these different areas of your same company.

Personalisation across the customer life cycle 

• Extend cookie windows for longer purchase decisions, optimizing personalization throughout the entire customer life cycle, including purchase funnels. Personalize experiences across the entire enterprise, ensuring a tailored approach to engage customers. 

New vs Returning users

• We constantly see partners having incorrect data because of browsers reseeding cookies every 7 days. Read our post on our findings and its implications – New vs Returning users
   

Targeting Without PII Risks 

• AdFixus empowers advertisers to connect with publishers to retarget specific audiences without relying on personally identifiable information (PII) data. Whether retargeting visitors to your website or adjusting targeting preferences, AdFixus Match  and AdFixus Stream eliminates the risks associated with exposing personal information to third parties. 

Future-Proofing Against Industry Changes 

• Overcome challenges posed by Safari's Third-Party Cookies blocking and Apple's Intelligent Tracking Prevention (ITP), ensuring continued identification capabilities. 
• Stay compliant with evolving global Privacy Legislation, addressing restrictions on data, consent, storage, and sharing. 

Mitigating Data Breach Risks 

• In an era of heightened data breach risks, AdFixus provides a secure advertising environment, reducing the likelihood of PII data breaches and associated fines. 

Maximise media optimisation with AdFixus: 

• Leverage audience retargeting capabilities, connecting directly with publishers to target desired segments, audiences, and individuals. 
• Target both known and unknown users without browser or PII restrictions, utilizing the largest pool of users on your sites. 
• Reduce wastage by enabling real-time suppression of customers who have completed desired outcomes, optimizing campaign efficiency.  
• Real-time match functionality enables advertisers and publishers to optimize campaigns by qualifying individuals in and out of segments in real time. 

‍

In the ever-evolving insurance industry, AdFixus stands as a reliable partner, offering innovative solutions to meet the unique challenges and opportunities in the industry. 

 Learn more about AdFixus platform

‍