AdFixus Privacy Policy

AdFixus is committed to environmental sustainability and promoting a privacy-first internet. We recognise our responsibility to reduce emissions and minimise our environmental impact, particularly in digital programmatic advertising and work-related activities.

This policy outlines our strategies and commitments to achieve these goals while ensuring the privacy of our customers and stakeholders.

1. Reducing Digital Advertising Emissions

Efficiency in Ad Serving

• Digital advertising is estimated to contribute 3.5% of global emissions in 2023 (MediaMath).
• AdFixus aims to reduce emissions by innovating and optimising our solutions, enabling publishers and advertisers to move away from energy-intensive and inefficient ad processes.

Targeted Advertising

• Deliver more precise, data-driven advertising to reduce unnecessary ad impressions.
• Enable energy-efficient ad campaigns with improved conversion.

Data Centers and Hosting

• Partner with eco-friendly data centers and hosting providers.
• Prioritise use of renewable energy sources and energy-efficient technologies.

2. Reducing Transport Emissions

Remote Work Support

• Promote remote work to reduce commuting emissions and improve employee work-life balance.

Digital Tools

• Provide digital tools and infrastructure to support remote work efficiently and securely.

Flexible Work Arrangements

• Encourage hybrid work models, allowing employees to balance office and remote work.

Virtual Meetings

• Prioritise virtual meetings, webinars, and video conferencing to reduce business travel.

Local Travel

• When travel is essential, promote eco-friendly options: public transport, carpooling, and electric vehicles.

3. Collaboration

Stakeholder Engagement

• Engage with suppliers, partners, and customers to encourage similar sustainability initiatives.

4. Measurement & Reporting

Emission Tracking

• Monitor energy consumption related to platform operations, employee travel, and offices.

Progress Assessment

• Establish baseline data to set quantifiable emission reduction targets by 2024.
• Regularly assess progress and take corrective actions to achieve sustainability goals.

5. Training and Awareness

Employee Training

• Provide sustainability and privacy training to all employees.
• Ensure employees understand the importance of sustainability and their role in achieving our goals.

6. Commitment

AdFixus is committed to operating responsibly and in a manner that respects the environment.

• Reduce emissions
• Promote remote work
• Minimise unnecessary travel
• Foster a privacy-first internet

We invite all stakeholders to join us on this journey toward a sustainable and privacy-conscious future.

Policy Review

• This policy will be reviewed and updated periodically to reflect evolving technologies and practices.

For questions or suggestions, contact: legal@adfixus.com