Our platform was created to solve your challenges whilst prioritising privacy.
AdFixus Platform uses a patented first-party cookie technology that returns a total view of the audience back to brands and publishers alike. It works by leveraging first-party, server-side cookies to store information within the individual's browser. It works across all major browsers.
reach individuals using first-party, server-side cookies
track unauthenticated individuals across your domains
match individuals with an audience segment
ensure that you meet evolving privacy requirements
technology patented in USA
Is a consent management solution, where an individual's consent is easy to understand, revoke, and is centrally managed across one or multiple websites. The individual's choices are automatically enforced in real-time across AdFixus Match, meaning the choice to opt-out is instantly respected.
Individuals can easily grant or revoke consent across a single website or a group of websites.
Builds and retains an individual's trust in your business.
Generates a privacy-focused, persistent first-party identifier - controlled by you, which is double-encrypted and works cross-domain. It allows you to understand unauthenticated individuals, serve them relevant content and create a unified view when those individuals authenticate.
Allows for activation on first-party data via programmatic channels (Deal IDs) or direct sell.
Is privacy-focused, no risking data assets or individuals' privacy.
By generating and using a consistent identifier, we enable accurate understanding of audience reach, whilst removing duplication.
Reduces costs by reducing data duplication and lowering related platform fees.
Allows you to match unauthenticated individuals with a 100% match rate, without the need to capture and share any Personally Identifiable Information (PII). Eliminates risks associated with the theft of PII.
100% match rate, 3x the industry average.
All consumer data is 100% secure and anonymous.
Does not use Personal Identifiable Information (PII), removing the risk of a data breach.
Synchronise with leading CDPs to target audience segments.