Our platform was created to solve your challenges whilst prioritising privacy.
AdFixus Platform uses a patented first-party cookie technology that returns a total view of the audience back to brands and publishers alike. It works by leveraging first-party, server-side cookies to store information within the individual's browser. It works across all major browsers.
reach individuals using first-party, server-side cookies
track unauthenticated individuals across your domains
match individuals with an audience segment
ensure that you meet evolving privacy requirements
technology patented in USA
Is a consent management solution, where an individual's consent is easy to understand, revoke, and is centrally managed across one or multiple websites. The individual's choices are automatically enforced in real-time across AdFixus Match, meaning the choice to opt-out is instantly respected.
Individuals can easily grant or revoke consent across a single website or a group of websites.
Builds and retains an individual's trust in your business.
Generates a privacy-focused, persistent first-party identifier - controlled by you, which is double-encrypted and works cross-domain. It allows you to understand unauthenticated individuals, serve them relevant content and create a unified view when those individuals authenticate.
Allows for activation on first-party data via programmatic channels (Deal IDs) or direct sell.
Is privacy-focused, no risking data assets or individuals' privacy.
By generating and using a consistent identifier, we enable accurate understanding of audience reach, whilst removing duplication.
Reduces costs by reducing data duplication and lowering related platform fees.
Allows you to match unauthenticated individuals with a 100% match rate, without the need to capture and share any Personally Identifiable Information (PII). Eliminates risks associated with the theft of PII.
100% match rate, 3x the industry average.
All consumer data is 100% secure and anonymous.
Does not use Personal Identifiable Information (PII), removing the risk of a data breach.
Synchronise with leading CDPs to target audience segments.
Answers to some common questions we often hear in better understanding how the AdFixus Platform can help. Our technology addresses issues such as third-party cookie restrictions, anonymous consumer synchronisation, data breach risks, and audience reach.