Why AdFixus?
AdFixus offers privacy-centric identity and matching solutions, that align with the world’s most rigorous privacy regulations and effectively address the decline of third-party cookies.
Utilising our patented identification method (Anonymous Federated Identity), AdFixus facilitates seamless customer connections without the use of personal information, empowering businesses and publishers to reach their entire audience, grow segments, track activity and deliver personalised experiences across their properties, while protecting consumer privacy and meeting regulatory requirements.
At AdFixus, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals.
Our solutions are founded on our patented identity solution, Anonymous Federated Identity, a deterministic solution that conforms to industry standards for authentication, yet requires no personal information.
We pride ourselves on protecting individuals’ privacy and right to relevancy – our solutions are anonymous, accurate and able to be revoked.
AdFixus: Key Advantages:
1. Privacy-by-Design Architecture - AdFixus was built without reliance on third-party cookies, probabilistic stitching, or fingerprinting. No PII is ever collected.
2. You Own the Data - AdFixus does not and can not see, store or commercialise your data.
3. Cross Domain Unification - Create a single ID for all of your anonymous and known audiences across all of your enterprise’s domains.
4. Real-Time Consent-Based Identity - Identity is resolved instantly at the point of consent using first-party domains, no syncing or lookups required.
5. Unified Platform for Brands & Publishers - Enables a privacy-first ecosystem across both supply and demand sides.
6. Lightweight, Rapid Deployment - No heavy CDP infrastructure challenging integrations required.
7. Complete Transparency - Full auditability of data and consent flows, no black boxes or probabilistic models.
8. Integration - Integrates directly into your existing technology platforms, analytics, customer data platform (CDP), data lake, personalisation engine, consent management platform (CMP) and more.
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