Adobe Analytics is a robust analytics platform developed by Adobe that allows businesses and organizations to gather, analyze, and derive insights from their digital data. It provides a comprehensive view of customer interactions across various digital touchpoints, such as websites, mobile apps, social media, and more.
The platform offers features to track and measure user behavior, engagement, and conversions. It collects data in real-time, enabling businesses to understand how users interact with their digital properties and make data-driven decisions to enhance user experiences, optimize marketing campaigns, and improve overall business performance.
Adobe Analytics provides a wide range of tools and capabilities, including:
- Data Collection: Tracking and gathering data from multiple sources, including websites, mobile apps, and other digital platforms.
- Reporting and Visualization: Generating reports, dashboards, and visual representations of data to help businesses understand trends, patterns, and key metrics.
- Segmentation and Audience Analysis: Creating segments based on user behavior, demographics, and other criteria to understand different audience groups and their behaviors.
- Predictive Analytics: Utilizing machine learning and predictive models to forecast future trends and behaviors based on historical data.
- Integration and Data Sharing: Integrating with other Adobe Marketing Cloud products and third-party tools for a more comprehensive marketing and analytics strategy.
Adobe Analytics is a powerful tool used by marketers, analysts, and business professionals to gain actionable insights into customer behavior, optimize marketing strategies, and improve digital experiences across various channels.
Why you should integrate Adobe Analytics with AdFixus:
- Reduce ID bloat – we recommend removing other IDs and using AdFixus ID as the common denominator. The standalone Adobe Analytics ID service will continually re-sync IDs that are created by the various browsers, whereas AdFixus IDs are persistent for a rolling 12 months across all browsers.
- Improve granularity of Safari visitor tracking - with AdFixus you can reclaim visibility across all browser signals.
- Report on user journeys over time without cookie expiry restrictions – the AdFixus ID is durable and doesn’t suffer from the auto-renew cookie policies from browsers
- Improve cross-domain visibility – AdFixus can uniquely identify your users across domains. Yes, this is possible via AA but is limited by session and cookie refresh. AdFixus can sync users across domains without the time limitation and to all domains without a number limitation.
How can I integrate Adobe Analytics with the AdFixus platform
- Set the AdFixus ID as a “Visitor ID” into Adobe Analytics as described here.
- Override the existing “MID” (AMCV_cookie) with the AdFixus ID as described here.
- Ingest the AdFixus ID into Adobe Analytics as an eVar or prop for custom reporting purposes.