Integration: Facebook Ads and AdFixus

Learn why and how to integrate AdFixus Identity Platform with Facebook Ads

Facebook Ads is a powerful advertising platform provided by Meta (formerly Facebook), allowing businesses and advertisers to create and manage ad campaigns across the Meta ecosystem, including Facebook, Instagram, Messenger, and Audience Network.

Key features and aspects of Facebook Ads include:

  • Ad Formats: It offers various ad formats, including photo ads, video ads, carousel ads, slideshow ads, and more. These formats cater to different campaign objectives, such as brand awareness, lead generation, conversions, app installs, etc.
  • Targeting Options: Facebook Ads provides extensive targeting options based on demographics (age, gender, location), interests, behaviors, and connections. This allows advertisers to reach specific audiences relevant to their products or services.
  • Campaign Objectives: Advertisers can choose from a range of campaign objectives such as awareness, consideration, and conversion. Each objective is designed to align with specific business goals, whether it's to increase website traffic, boost engagement, generate leads, or drive sales.
  • Budget and Bidding: Advertisers can set their budgets and bidding strategies based on their campaign goals. They can choose between various bidding options like cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-action (CPA).
  • Performance Tracking: The platform provides detailed analytics and insights into ad performance, allowing advertisers to track key metrics like reach, engagement, conversions, return on ad spend (ROAS), and more. This data helps in optimizing future campaigns for better results.
  • Customization and Testing: Facebook Ads enables A/B testing of ads to compare different ad creatives, copies, or audience segments to determine the most effective combinations. This allows for optimization and refinement of campaigns.

Facebook Ads is a popular and effective advertising platform that enables businesses to target specific audiences with tailored messages across the Meta ecosystem. It's a versatile tool that offers a wide range of ad formats and targeting options, allowing advertisers to reach their marketing objectives and connect with potential customers effectively.

Why you should integrate Facebook Ads with AdFixus:

  1. Extend your audience addressability – the AdFixus ID provides a highly addressable identifier to your Facebook Ads environment by persisting a common cross-domain identifier for unauthenticated traffic.  
  1. Improve measurement – event tracking used for reporting will utilise the AdFixus ID as a common denominator to provide an accurate understanding of both unauthenticated and authenticated users across your domains.
  1. Increase efficiencies across ad yields – over time, connecting your consistent ID will enable the optimising engine to grow and understand your returning customers and better target these individuals as they engage with your platform and the Facebook platform.  

Our hypothesis is that this will result in a 15-20% improvement – we are looking for a partner to test and prove this hypothesis, please get in touch.  


How can I integrate Facebook Ads with the AdFixus platform  

  1. Include AdFixus ID as an "external ID" parameter in Facebook pixel events as described in the Meta documentation
  1. Include AdFixus ID as an “External ID” parameter for the Meta Conversion API (CAPI) as described in the CAPI documentation.

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