For years, advertisers have faced a frustrating paradox. They know their most valuable, high-intent audiences are reading the news, researching products, and consuming content across premium publishers. Yet, when it's time to allocate budget, the lion’s share often flows back to the "walled gardens" of search and social.
Why? Because the platforms make it easy to prove ROI. In the open web, measurement has been messy, opaque, and increasingly broken by the death of third-party cookies.
That has ended with AdFixus Measure. We are providing the industry’s first privacy-safe, first-party click and impression tracker built on a foundation of truly anonymous identity.
The Signal Loss Crisis in Premium Environments
Premium publishers offer brand safety and high engagement, but measuring ad spend on these sites has become a battle against signal loss.
- The Cookie Gap: Safari and Firefox already block third-party cookies, and Chrome is following suit. This means up to 50% of your audience is essentially "invisible" to traditional trackers.
- The Attribution Black Box: Without a persistent way to connect an impression on a news site to a conversion on your website, your attribution models are just best guesses.
- Wasted Spend: Without accurate frequency capping across different publishers, you’re likely over-serving ads to the same anonymous users, driving up CPAs and annoying potential customers.
AdFixus Measure: Built on Anonymous ID
The core of our solution isn't just a tracking tag, it's the AdFixus ID. Unlike other solutions that rely on "probabilistic" fingerprinting or "rented" identity graphs, AdFixus uses a patented, deterministic, and double-encrypted first-party identifier.
AdFixus Measure leverages this ID to provide a real-time stream of campaign data:
- Click & Impression Tracking: We capture every interaction at the event level. This is enabled because the AdFixus ID is stored in the visitor’s own browser, it remains stable for a rolling 12 months across all browsers and partner domains.
- Anonymous Foundation: We don’t need an email address or PII (Personally Identifiable Information) to track performance. This allows you to measure 100% of your audience, including the large "unauthenticated" segment that never logs in.
- Real-Time Data Firehose: No more waiting for end-of-month PDF reports. AdFixus Measure streams data directly into your own cloud storage or analytics platform, allowing for real-time optimisation.
Why This Changes the Game for Advertisers
The Old Way (Cookies/Probabilistic)
- Fragmented views across Safari/Chrome
- Data discrepancies between pub and brand
- Risk of PII exposure or data breach
- "Best guess" attribution
The AdFixus Way (Deterministic Anonymous ID)
- 100% visibility across all browsers
- Minimal discrepancies; one source of truth
- Zero PII exchanged; double-encrypted security
- Closed-loop ROI clarity on publisher spend
Proving the Value of Premium
The ultimate goal of AdFixus Measure is to give advertisers the confidence to invest where it matters. By using our first-party tracker, you can finally compare a premium publisher's performance against platform benchmarks with total accuracy.
You can see the entire journey: from the first impression on a premium news site to the final click and conversion on your checkout page, all while respecting user privacy and staying ahead of global regulations.
Ready to unlock the true value of your publisher spend?
Stop letting signal loss dictate your media strategy. It’s time to move toward a measurement framework that you own.
AdFixus Measure
First-party click and impression trackers to gain direct and accurate stream of data from your campaigns, in real-time. For Identity customers:
- Real-time Data: Impression and Click data sent directly to your storage location in real-time
- Unique Reach: Understand unique reach across all browsers and all premium publishers, including views and interactions with your campaigns.
- Understand ROI: See which of your users viewed and interacted with your ads and review their journey across your properties with your own ID included in the tracking events.
- Attribution: Gain insight into your data and build attribution models based on the event stream
- Reduce Discrepancies: First-party data feed maintains minimal discrepancies with publisher’s own log data
