Publishers

enabling Publishers to work with Advertisers, delivering relevancy while meeting global privacy requirements

Publishers: Own the Future of Identity

The changing landscape of the open web points to a rebalancing of reach and addressability. With 3rd party cookies on the way out, it is essential to build accurate, compliant and interoperable methods to create ad products for buyers that can measure outcomes. It’s the only way to compete with the walled gardens and protect from the incoming wave of AI intermediaries. Why now? As most publishers rebuild their It is the addressable audience that will enable you to personalise the experience across your domains and also increase your ad yield to the benefit of your advertising partners. 

We at AdFixus believe the solution to this is our patented first-party cookie platform. 

A large number of publishers have expanded their offerings to target different user groups, segments or geographies. This has resulted in numerous businesses building out brands and thus domains to target these audiences more effectively. The problem with this approach is that due to the changes as mentioned above the management and joining of these audiences has become problematic, until now. 

Through the use of the AdFixus Platform identity solution publishers can now sync their anonymous users into a common and durable non-PII identifier. This first-party cookie that is decentralised and stored in the users’ browser empowers our customers to gain some unique benefits and proven results. 

AdFixus Match enables advertisers to connect their audiences directly with the publisher audiences. Our unique offline and real-time capabilities match IDs to connected segments without risking or sharing PII. 

Why now?
‍Build your own durable, privacy-first identity, 100% addressable, cross-domain.

Double your audience segments. Reclaim Safari and Firefox.

Compete with walled gardens using first-party Conversion APIs.

Why AdFixus?
Patented 1st-party ID, built for publishers.

Persistent cookie (12-month window) created on user consent.

Sync unauthenticated users across all domains, anonymously and securely.

Near zero latency. Zero PII. Fully compliant.

Real impact:
‍2x increase in campaign fulfillment.

30x growth in addressable impressions.

25% uplift in yield.

Used by top media publishing enterprises.

Identity

Build your own 1st party durable & deterministic token for 100% of your site visitors and keep their identity alive across all browsers and all of your domains
Privacy compliance: Generates a unique identifier on consent that can be revoked.
Extended cookie windows: Generates a durable / persistent first-party cookie with a rolling 12 month cookie window.
Single identity across domains: Ensures single view of customers across the enterprise.
Build your audience: don’t rent the base level, own it. Build your audiences upon the data that you own to create a USP in the market. 
Single view of customer: Allows for end-to-end journey analysis across the enterprise.
Lowers Cost: Removes duplication, lowers related platform fees and delivers savings fast.
Near zero latency: Identifiers are generated in milliseconds, with all processing done in memory.

Match / Clean Room

Create next-gen data collaborations with advertisers with industry match rate and no PII or risk of data exposure.
Segment Management: Upload, maintain, share, and match audience segments with ease.
Simple to Use Match Room: The AdFixus match room is SaaS based, it is intuitive and simple to use and administer.

Conversion APIs

Build automated Conversion APIs and stream user events to optimise campaigns to bring back revenue from the walled gardens.
Industry Leading Capability: Compete with global publishers and social media platforms with direct, anonymous privacy compliant first-party connections - all in real time.
Real-time Events: Stream real-time conversions and signals, allowing you to send real-time events to publishers and partners, enabling you to report on attribution and update campaign segments on the fly.
Integration: Send events from your tag manager directly to your publisher partners.
Attribution: Report and synchronise click as well as non-click audiences across all browsers - including site conversions
Outcome-based / Performance Campaigns: Activate campaigns that deliver directly to your business goals. Connecting your business outcomes to the campaigns to drive success to your business.

Revenue growth

100% addressable audience - Giving you the ability to reclaim the signals across all browsers and all your associated domains consistently.
100% deterministic – we deploy a unique double encrypted first-party cookie into a individual’s browser. We do not have any algorithmic matching or fuzzy logic to attempt to match an individual to signals seen elsewhere.
Increasing audience segments – through our solution and our ability to reclaim all of your addressable audience we will subsequently increase your segment sizes. In some markets with a large non-Chrome footprint, we have seen a 2x increase in segments.
Increasing campaign efficiencies – increasing data into your ad servers increases all campaign and super charges the optimisation models and algorithms.  
Increasing campaign effectiveness – larger segments equal larger targeting abilities. Our partners have increased campaign fulfillment rates from 60% to 95% - significantly reducing ‘make goods’.
Increase campaign operations – where clients have a single ad server deployment, they can also gain efficiencies across their network to enable frequency capping.
Increasing campaign effectiveness – larger segments equal larger targeting abilities. Our partners have increased campaign fulfillment rates from 60% to 95% - significantly reducing ‘make goods’.
Conversion API – allows publishers and advertisers to have a real-time flow of audience IDs to qualify individuals in and out of segments to better optimise campaigns. 

Increase your attribution

Current reporting is only capturing click conversions – yet your audience is reading content around a particular topic, not to search for and buy a particular product. You are losing out in the attribution game. Claim back the value you bring.

Future proof against industry changes

Safari’s blocking of Third-Party Cookies and Apple’s Intelligent Tracking Prevention (ITP) has had serious impacts on existing vendors and custom build solutions, impeding identification.
The continual changes to Privacy Legislation across the globe are putting greater restrictions on data – especially on consent, storage and sharing.
The risks of data breaches associated with PII Data has risen dramatically and businesses are facing serious fines.
Australia

11/303 Pacific Highway
Lindfield NSW 2070

Singapore

160 Robinson Rd #14-04
SBF Center, Singapore 068914

sales@adfixus.com
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