Today, we’re excited to announce the next evolution of AdFixus Match with the release of our newly redesigned portal - built to give publishers, brands, and data partners deeper visibility into how their audiences truly connect.

As the digital ecosystem continues to move toward privacy-first identity, the need for transparent, high-fidelity audience insights has never been greater. AdFixus Match has always excelled at delivering secure, deterministic identity resolution without cookies, tracking, or personal data. Now, with our latest advanced engagement features, we’re giving partners an even sharper lens on audience performance.

We built this to address and target an engaged audience and an audience with intent. Looking across what is happening with the surge in bots and AI scrapers it’s more important to find humans and humans with intent - Cutting Through the Noise: Why AdFixus Focuses on Real Human Intent

‍A New Standard for Measuring Audience Alignment

The updated portal introduces three key metrics designed to make partner evaluation and campaign planning more accurate and actionable:

Engaged Audience

This metric shows the portion of your audience that exists within your shared browser or device overlap with a partner.

Engaged Audience gives you a clean measure of real, mutual reach potential, based on how visitors interact and powered entirely by first-party data.

This means you can:

• Identify which partners deliver the strongest natural audience synergy
• Forecast collaboration potential with precision
• Build segments that are more likely to convert

Reach Rate

Once you understand your Engaged Audience, Reach Rate tells you how many of those users are successfully matched through AdFixus’ privacy-safe ID framework.

This helps teams:

• Assess activation readiness
• Evaluate match quality in real time
• Understand the true scale, not inflated estimates

Browser Overlap Rate

In an increasingly fragmented browser landscape, this is one of the most important insights yet:

Browser Overlap Rate represents the percentage of shared traffic across your top browsers and devices with a partner.

This metric allows you to:

• Understand where identity is strongest across browser environments
• Compare partner compatibility based on live behaviour

Why This Matters

The new AdFixus Match portal combines deterministic privacy-first identity with practical, real-world partnership intelligence. For publishers, agencies, and brands, this release brings:

• More accurate forecasting
• Stronger partner evaluation
• Better activation outcomes

Most importantly, it’s built entirely on AdFixus’ zero-tracking, zero-cookie framework - meaning you get powerful identity insights without compromising user privacy.

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Access the AdFixus Portal now

What’s Next

This is just the first wave of innovation rolling out through the new portal. Over the coming months, we’ll continue expanding Match’s analytics suite, adding deeper engagement scoring, more automated workflows, and smarter collaboration tools to help partners unlock even more value.

If you’re already an AdFixus partner, you can access the new dashboard today.
If you’d like a walkthrough or a demo, we’d be happy to show you around.

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