Adobe Real-Time CDP Collaboration is a privacy-centric data clean room solution that allows brands and publishers to securely discover, activate, and measure audiences for cross-channel marketing without exposing raw customer data. Integrated into Adobe Real-Time CDP, it facilitates partnerships to find high-value customers, scale audience reach, increase campaign relevancy, and enable closed-loop measurement in a simplified, consent-aware environment.
Key Functionalities of Collaboration
- Audience Discovery: Enables brands and publishers to uncover shared or new audiences and identify opportunities for customer acquisition and suppression.
- Audience Activation: Allows brands to activate relevant audience segments across various ad channels, including connected TV and commerce media.
- Audience Measurement: Provides on-demand dashboards with metrics on impressions, reach, and frequency for closed-loop measurement, demonstrating ROI and informing campaign adjustments.
- Privacy-Centric Architecture: Uses privacy-enhancing technologies to protect sensitive customer data and mitigate risks of re-identification, all within a secure clean room environment.
- Seamless Integration: Natively integrates with the Adobe Experience Cloud, allowing users to leverage existing first-party data built in Adobe Real-Time CDP and other platforms.
Integration Overview
- AdFixus is natively built into the Match Keys component - Match keys help collaborators work together by enabling accurate and privacy-centric data synchronization, allowing for more precise audience targeting and measurement. Match keys selected during account setup will determine which match keys are available in future connections. They are also used to map fields from your data connection to the target fields in Collaboration when sourcing audiences.
- Please request from your account manger, CSM or Support to reveal AdFixus into your interface - When selecting Adfixus ID, you will need to provide the corresponding AdFixus licence key to establish the connection.
- See Adobe Experience League - Configure and manage your account | Adobe Real-Time Customer Data Platform
Key Use Cases of AdFixus and Collaboration
- Ad Frequency: FMCG brands prevent audience saturation across multiple publishers using sync’d anonymous IDs, eliminating wasted impressions.
- Ad Suppression: Telcos suppress existing customers from acquisition campaigns across publisher ecosystems, reducing CAC by up to 40%.
- Insights across all customers: Financial services analyze customer behavioral patterns without accessing PII for better targeting strategies.
- Enhanced Lookalikes: Retailers find anonymous users matching loyal customer patterns across premium publishers.
- Cross-Media Attribution: Automotive brands measure incremental lift across digital, CTV, and print within publisher portfolios.
Prerequisites
- Adobe - RT-CDP Collaboration licence
- AdFixus platform - implemented on your organisations web properties / domains
- AdFixus active organisation license key
Please Contact Us for more information
