Advertisers

Brands: Take Back Control of Identity
‍In today’s privacy-first digital landscape, your site visitors are your most valuable asset. First-party data goes far beyond just post-registration Personally Identifiable Information (PII). It includes the rich behavioral signals, intent data, and engagement patterns your users, both known and anonymous, generate across your owned digital properties.

However, the deprecation of third-party cookies and browser-based tracking limitations have significantly degraded this data stream. Marketers and publishers are facing growing signal loss, making it harder to recognize, engage, and activate audiences effectively.

The solution is to rebuild and strengthen your first-party data foundation. By collecting and owning your audience data directly, you regain control, increase addressability, and unlock the full value of your audience across all digital touchpoints. This empowers your teams and your partners, to use data securely and compliantly to drive personalisation, measurement, and campaign performance at scale.

With a robust first-party identity strategy, you can unify anonymous and known users into actionable segments, collaborate more effectively with publishers, and future-proof your audience strategies against ongoing privacy regulation changes.

First-party is not the fallback, it's the way forward.

Simple integration across your existing MarTech makes it easy to gain value from increasing the value from the solutions already invested in. We have produced a number of guides you can find on our Integrations section

Why its Important to Act Now

Cookies are vanishing. Signal loss is rising. AdFixus gives you direct access to 100% of your audience, known or not.

Identify and track users across browsers and domains for 12 months, without PII or privacy risk.

The risks of data breaches associated with PII Data has risen dramatically and businesses are facing serious fines.

Double-encrypted, in-browser ID gives users control and gives you the clarity to optimize.

With AdFixus, you can:

Stream real-time events to your cloud or to publishers for attribution and optimization.

Unify data across sites for full ROI clarity.

Use Match Room (anonymous user clean room) to match audiences instantly with premium publishers, no PII exchanged.

Retarget precisely, reduce waste, and convert anonymous traffic.

Future-proof against Google, Apple, and global privacy laws.

Identity

Deterministically and privately identify 100% of your site visitors, and maintain their identity across all browsers and all of your domains for a rolling 12 months.

Cross Domain Unification - Create a single ID across your enterprise for your anonymous and known users. Ingest into existing analytics platforms to increase visibility of users across the enterprise. 

Activate Your Data - Be it personalisation, analysis, segmentation or media optimisation your data can be activated with a stable identifier across your enterprise. 

Visitor-Controlled Privacy
Put privacy in the hands of your users. The ID is stored locally in the visitor’s browser cache, ensuring that they retain full control. Visitors can easily revoke consent at any time, supporting a transparent and privacy-first digital experience.

Double Encryption for Maximum Security - Ensures your users' data remains secure from the moment it’s created. Protected using double encryption, including Elliptic-curve Diffie–Hellman (ECDH) cryptographic protocols. 

High-Speed In-Memory Processing - Generated within milliseconds using in-memory processing, ensuring lightning-fast performance without sacrificing security or privacy.

Seamless Deployment and Integration - Comprehensive deployment and integration documentation to simplify onboarding. Maximize platform utilization and boost your return on investment (ROI) with easy-to-follow guides tailored for developers and IT teams.

Attribution

Lift your data inputs into your attribution efforts. Gain clear and actionable data signals and understand where it's effective to place your media investments.

Real-time Data Stream - Firehose your campaign data directly into your cloud storage. Gain real time insights into click, impression and post-impression conversions to re-model and re-shape your attribution programs.

Unique Reach - Understand unique reach across all browsers and all premium publishers, including views and interactions with your campaigns.

Understand ROI - See which of your users viewed and interacted with your ads and review their journey across your properties with your own ID included in the tracking events.

Reduce Discrepancies - First-party data feed maintains minimal discrepancies with publisher’s own log data.

Media Optimisation

Connect your total traffic data (known and unknown) with partners for enrichment and / or publishers to segment and advertise to your customers off-network.

Precision Retargeting Across the Web - Seamlessly reconnect with your ideal audience, segments, cohorts, and individuals, directly through the publisher. Gain full control over who you reach, when, and where.

Reach 100% of Your Audience, Known and Unknown -Don’t let browser limitations or privacy policies hold you back. Our platform lets you target and retarget every user, whether they’re logged in or not.

Bridge the Gap Between Anonymous and Authenticated Users - Tap into your largest untapped asset: anonymous site visitors. Match them with authenticated users across publisher networks to scale your campaigns and drive higher conversions.

Minimize Ad Spend Waste with Real-Time Optimization -Automatically move users in and out of audience segments based on live behavior and conversion triggers, maximizing relevance and reducing spend.

Future proof against industry changes

Connect your total traffic data (known and unknown) with partners for enrichment and / or publishers to segment and advertise to your customers off-network.

Third-Party Cookies Are Disappearing - Google’s flip-flop and eventual u-turn on phasing out third-party cookies worldwide has caused many businesses a great deal of pain. With most businesses seeing 20-49% of their traffic from other browsers the impact is already being felt by publishers and advertisers alike.

Apple & Safari Have Changed the Game - With Safari’s complete block of third-party cookies and Apple’s Intelligent Tracking Prevention (ITP), traditional identification methods and vendor-built solutions are becoming obsolete.

Bridge the Gap Between Anonymous and Authenticated Users - Tap into your largest untapped asset: anonymous site visitors. Match them with authenticated users across publisher networks to scale your campaigns and drive higher conversions.

Adapt Now or Fall Behind - The identity landscape is shifting fast. Future-proof your strategy with solutions that are privacy-safe, regulation-compliant, and not reliant on legacy cookie tech.

Data Partnerships

Connect your total traffic data (known and unknown) with partners for enrichment and / or publishers to segment and advertise to your customers off-network.

Total Audience - Match your total audience - unknown and known. Create segments to match on and activate.  

Segment Management - Upload, maintain, share, and match audience segments with ease.

Simple to Use Match Room - The AdFixus match room is SaaS based, it is intuitive and simple to use, and administer.

How Does AdFixus Solve for Various Industries

Automotive Industry - Digital technologies have transformed the way customers research, purchase and interact with automotive brands. How AdFixus benefits the Automotive Industry

Education Industry - Digital transformation in education has significantly impacted the sector, right from adopting technology in classrooms to changing the ways that students learn. The education sector is still evolving and growing. How AdFixus benefits the Education industry.

Financial Services Industry - Financial Services as an industry is rapidly evolving, the race between the fintech upstarts and digital transformation of the established players has seen a seismic shift in their focus and go to market. How AdFixus benefits the Financial Services Industry

Insurance Industry - The insurance industry is rapidly transforming as traditional players digitise to compete with insurtechs. With a focus on personalisation powered by first-party data, media optimisation and multi-brand strategies to boost reach and brand strength. How Adfixus benefits the Insurance Industry.

Retail Industry - From digital to omni-channel to retail media – it is a rapidly moving space. Retailers in particular, have a high level of people that remain anonymous as they browse their digital shopfronts. How AdFixus benefits the Retail Industry

Travel & Hospitality Industry - The travel and tourism industry has seen a massive upheaval in their businesses of late. What people were restricted from doing has taken off again and people have a desire to travel and are looking to book holidays. How AdFixus benefits the Travel & Hospitality Industry